FIT THAT FLATTERS

We use meticulous fitting methods to ensure all our garments flatter every body shape and size, whether you are XS or 6XL.

DESIGNED TO LAST

Our garments are made with love and care from quality, sustainable materials and in factories that uphold the highest standards. So, you can be sure they’ll look great wash after wash.

ORGANIC COTTON

With natural pest control methods and no harsh processes, our beautiful organic cotton is gentle on your skin – and kind to the planet.

INCREDIBLY SOFT

Our ringspun combed cotton has an exceptionally soft feel that elevates even a plain T-shirt or hoodie to a luxurious wardrobe favourite.

PRINT PERFECTION

By using only the finest possible yarn counts, they offer the perfect surface for printing and embroidery or embellishment with our own unique designs.

FUTURE-PROOF FASHION

We’re forward-thinking and pride ourselves on sustainable, responsible fashion. When it comes to reducing emissions, water, energy and waste, our standards and targets are ambitiously high. So you can wear our clothes with pride.

We believe throwaway clothes are a fashion faux pas. So we elevate wardrobe basics into year-round style statements that work whatever the season.

CERTIFIED ECO-FRIENDLY

Anyone can claim they’re eco-friendly. We can prove it. From the OEKO-TEX® STANDARD 100 certification, to the recycled polyester we use. We source everything as ethically as possible.

PLASTIC’S NOT FANTASTIC

There’s nothing worse than wasting precious resources. It’s the reason we don’t pack garments individually or use unnecessary extras like swing tags. We take care to use packaging that’s easy to recycle, like our plastic-free cardboard cartons that protect your garments – and the planet.

WE’RE COMMITTED TO...

Organic Cotton, Recycled Polyester, Virtous Viscose

No harsh pesticides and chemicals, just naturally beautiful, absorbent and breathable cotton that’s kind to the planet.

No virgin materials. Waste products such as recycled bottles that would otherwise have gone to waste. Closing the loop with big tech performance and a tiny eco footprint.

RECYCLED POLYESTER

A breathable, biodegradable fibre with a lustrous finish that drapes beautifully and feels as soft as silk.